05 — Design Organization & AI Transformation
We leave behind criteria and process rather than one-off deliverables — something the team can reuse, not something that lives with one person.
- Typical duration
- 3+ months
- Indicative price
- From ¥300,000
Bringing in an outside team can produce good work and still leave you unable to make the next call yourself. Then you commission the same thing again.
What we leave is not the artefact but the criteria and the process: a state where anyone reaches a consistent standard, and where the work survives one person leaving. We treat AI the same way — not tool rollout, but agreeing how it should be used.
This tends to fit when
- Design quality varies from person to person
- Reviews turn into a discussion of taste and nothing gets decided
- You want to use AI internally but have no criteria or rules
- You want to reduce outsourcing and build the capability in-house
Scope
- Design process improvement
- AI usage policy and guidelines
- Standardised research and validation
- Design operations
- Internal workshops
- Knowledge, templates and decision criteria
What you end up with
- A defined design process and review criteria
- AI guidelines and operating rules
- Research and validation templates
- Written decision criteria — what counts as good here
- Workshops, and a record of what came out of them
How we work
- STEP 01
See the process as it runs
How work actually moves, how reviews actually go, where decisions actually stall. We look at what happens, not at the intended procedure.
- STEP 02
Locate the blockage
We find where the variance and the rework originate, looking at the system rather than at individuals.
- STEP 03
Write the criteria
Decision criteria, review points and templates — taken down to a level the team can actually use.
- STEP 04
Make it stick
We adjust it while it is used on real projects, through workshops and by sitting in on reviews.
Duration and team
- Typical duration
- From 3 months; around 6 months if it is to take hold
- Team
- Led by one design director, joined by AI or design engineering specialists depending on the theme.
Indicative pricing
- WorkshopAssumed size：One-off. Half a day to a day on a single themeFrom ¥300,000
- Process and criteriaAssumed size：2–3 months. From current state through to criteria and templatesFrom ¥1,200,000
- Embedded supportAssumed size：Continuous. Monthly support and sitting in on reviewsFrom ¥500,000 / month
※ These are indicative. The final figure follows a quote based on the size of the organisation, duration and team.
※ Because the value depends on it taking hold, we recommend a defined period over a one-off engagement.
Questions we get about this service
Yes. We design them around your goal — problem definition, understanding users, testing hypotheses, design review, working with AI, running a design system.
Rather than a one-off transfer of knowledge, we focus on leaving behind decision criteria and templates your team can actually use.
Yes. Beyond the final deliverable we leave the problems, hypotheses, reasoning, test results, templates and AI workflows in a form you can reuse.
We work on the assumption that you will. We organise and hand over the design files, the specification, the components, the decision criteria and how to operate them.
Where useful we also run a handover session or an internal workshop.
Yes. For work you repeat — framing problems, research, UI review, writing requirements, validation, generating documentation — we can design AI workflows, Skills, templates and guidelines.
The goal is something the whole team can reuse, not knowledge locked in one person's head.
Yes. Against the metrics agreed at the start, we review analytics, usage data and user feedback, and set out what to improve next and in what order.